Internal Linking Technology

Find every link opportunity

Free includes scoped reports, suggestions, orphan detection, bounded broken-link scans, keyword rules, URL Changes, and Link Map Lite. Pro adds target-aware anchors, previewable campaigns, incremental indexing, and guarded campaign rollback.

Core link operations ship in Free; the advanced Link Intelligence layer is available on Pro and above.

Scoped reports (Free) Broken-link scans (Free) Rules automation (Free) URL Changes (Free) Link Map Lite (Free) Anchor portfolios (Pro+) Campaigns and rollback (Pro+)
ProRank 1.6.0 Links Report showing scan status, link coverage, and page-level findings for a WordPress demo

Links Report with guided workflow — scan, review orphans, fix broken links, apply auto-linking

ProRank 1.6.0 Visual Link Map showing the relationships between pages in a WordPress demo

Advanced Visual Link Map (Pro+) — interactive graph with expanded controls and inspection

How it works

Ten integrated capabilities, with clear Free and Pro+ boundaries.

Scoped Link Scanner

Free

Builds a link graph for the public post types you choose. It identifies inbound links, outbound links, and pages with no incoming links without scanning unrelated private content.

  • Respects the configured post-type scope
  • Stores link relationships in a dedicated database table
  • Uses bounded background processing for large sites
  • REST API endpoints for on-demand scanning and status checks

Contextual Link Suggestions

Free

Surfaces relevant inbound and outbound opportunities in the editor and link workspace, with destination context and protected insertion.

  • Free matching uses prominent words and saved SEO context where available
  • Suggests both outbound opportunities (link FROM this page) and inbound opportunities (link TO this page)
  • Keeps configured post types and permissions in scope
  • Pro can add semantic, Search Console, and optional provider signals when configured and available

Link Map Lite & Advanced Visual Map

Free / Pro+

Free includes a read-only graph of up to 40 nodes. Pro adds an advanced map with adjustable scope, display controls, and export.

  • Free filters the Lite view by post, page, missing content, and orphan status
  • Free node details show inbound, outbound, and link-strength context
  • Pro adds adjustable node and depth limits plus display and colour modes
  • Pro adds richer inspection, label controls, and export

Orphan Page Detection

Free

Finds configured public pages with no inbound internal links and keeps sitemap presence separate from link-graph coverage.

  • Identifies pages with no inbound internal links
  • Separate from sitemap coverage (a page in your sitemap but with no internal links is still an orphan)
  • Scoped reporting avoids unrelated private content
  • Quick-link actions to add links directly from the report

Broken-Link Scanner

Free

Queues bounded checks for links found in configured eligible content, then persists the report and scan progress for review.

  • Uses safe HEAD checks with a GET fallback where necessary
  • Classifies definite failures separately from blocked, throttled, server, or network responses
  • Shows the affected source and surrounding context
  • Supports review, repair actions, ignoring results, and deleting report findings

Auto-Linking Rules

Free

Define explicit keyword-to-URL rules, preview eligible matches, and start bounded application batches when WordPress can queue the background worker.

  • Keyword matching with whole-word and case controls
  • Per-rule limits and post exclusions
  • Preview before applying changes
  • Visible run progress with cancel, resume, and result clearing

URL Changes

Free

Create exact or wildcard same-site URL rewrites and update affected stored content in time-boxed application steps.

  • Reviews affected internal-link candidates before application
  • Journals changed content for conflict-aware recovery
  • Supports native content and the builder stores handled by the scanner
  • Reverts only when the affected content has not changed since application

Target-Aware Anchor Portfolios

Pro+

Measures anchor health per destination so a site-wide total cannot hide an overused or conflicting phrase on one target.

  • Exact, partial, branded, generic, URL, and image-anchor mix
  • Per-target diversity and health scores
  • Conflicting descriptive anchors across destinations
  • Duplicate source-to-target link pairs

Previewable Topology Campaigns

Pro+

Plans a deliberate internal-link structure and shows every proposed source, anchor, destination, builder, and skip reason before anything changes.

  • Priority, hub-and-spoke, reverse, sequential, and circular strategies
  • Optional Search Console opportunity priorities
  • Maximum of 25 selected changes per campaign
  • Transactional apply, public verification, and seven-day rollback

Incremental Builder-Aware Index

Pro+

Reprocesses changed native or supported builder content instead of rebuilding the whole link-intelligence index after every edit.

  • Five-page background batches with duplicate scheduling protection
  • Content fingerprints avoid redundant work
  • Builder saves mark the correct page dirty
  • Visible terminal failures can be requeued by an administrator

Guardrails before automation

ProRank keeps scope, proposed changes, and recovery visible instead of treating bulk linking as a blind rewrite.

Scoped
configured eligible content

Reports and campaigns stay within the content scope an administrator selected.

Preview
every proposed change

Source, anchor, target, builder, and skip reason are visible before apply.

7 days
guarded rollback window

Rollback restores snapshots only while affected content remains unchanged.

Start finding link opportunities

Start free with reports, suggestions, orphan detection, broken-link scans, keyword rules, URL Changes, and Link Map Lite. Upgrade for advanced anchor, map, campaign, indexing, and rollback workflows.