Products that show up rich
Enhanced product schema, SEO automation, clean URLs, and WooCommerce-specific optimizations. Get price, stars, and availability in Google search results.

eCommerce SEO — product schema, validation, URL cleanup, and WooCommerce-specific settings
Rich results for your products
Proper product schema unlocks these Google search features automatically.
Product snippet
Price, availability, and review stars in search results
Review stars
Aggregate rating from WooCommerce reviews
Price drop
Google tracks price history from your schema
In stock badge
Availability status shown directly in SERPs
How it works
Six WooCommerce-specific tools integrated into your existing ProRank setup.
Enhanced Product Schema
Automatically generates rich Product schema for every WooCommerce product. Includes price, availability, brand, condition, GTIN/EAN/ISBN, MPN, and review aggregation — everything Google needs for product rich results.
- Product schema with Offer, price, priceCurrency, and availability
- GTIN, EAN, ISBN, MPN fields in the product editor
- Brand detection from product attributes or global default
- AggregateRating from WooCommerce reviews
- Shipping details and return policy schema (2025 spec)
Product SEO Automation
Automate repetitive product SEO tasks. Generate meta titles and descriptions from product data using templates, auto-set canonical URLs, and bulk-apply robots directives.
- Template-based meta titles: %product_name% - %category% | %sitename%
- Auto-generated meta descriptions from product short description
- Canonical URL management for variable products
- Bulk robots directives for out-of-stock products
Schema Validator
Built-in validator checks your product schema against Google Merchant Center requirements before it goes live. Catches missing required fields that prevent rich results.
- Validates against Google Product rich result requirements
- Checks for missing price, availability, and image
- Warns about missing GTIN (required for some categories)
- One-click link to Google Rich Results Test
URL Structure
Clean up WooCommerce URLs for better crawlability. Remove /product-category/ base slugs, optimize pagination, and handle variable product URLs.
- Remove /product-category/ and /product/ base slugs
- Clean pagination URLs for product archives
- Canonical handling for variable products with attributes
- Breadcrumb schema following shop hierarchy
Category Optimization
Optimize product category and tag archive pages with custom titles, descriptions, and schema. Prevent thin content issues on taxonomy pages.
- Custom meta titles and descriptions per category
- CollectionPage schema for category archives
- Noindex controls for thin tag and attribute archives
- Automatic internal linking between related categories
WooCommerce Settings
WooCommerce-specific configuration for sitemaps, indexing, and merchant tools. Control which product states appear in search and which get excluded.
- Inventory-aware sitemaps: exclude out-of-stock products
- Cart and checkout page noindex by default
- Product visibility controls for search and archives
- Merchant Center compatibility checks
Why product schema matters
Products with rich results get significantly higher click-through rates.
Products with price and star ratings in search get more clicks than plain blue links.
Google increasingly requires GTIN/EAN for product rich results in competitive categories.
ProRank generates shipping details and return policy schema matching Google's latest requirements.
Start selling with better SEO
Product schema, SEO automation, URL cleanup, and WooCommerce-specific optimizations — all built into ProRank SEO.
