ProRank vs W3 Total Cache: speed test and features

W3 Total Cache is free and one of the most configurable caching plugins for WordPress. ProRank takes a simpler route and adds image compression and the SEO tools. Here is how they compare, with our own speed test and its limits.

  • Features and prices checked on .
  • Speed test run by ProRank on , with W3 Total Cache 2.9.1.

ProRank and W3 Total Cache in brief

W3 Total Cache is free and gives you page, object and database caching with Redis, Memcached and other back ends, plus minification, lazy loading, CDN support and image conversion to WebP and AVIF (100 images a month on the free version).

Delayed JavaScript, unused CSS removal and removing scripts page by page need W3 Total Cache Pro. It has no SEO features and no database cleanup.

ProRank does less server-level caching for free (its object cache needs Pro), and adds database cleanup, local Google Fonts and the SEO tools.

Average mobile PageSpeed score, three themes

  • ProRank95.0
  • W3 Total Cache72.3
  • No speed plugin72.0
  • Mobile score by theme: ProRank higher on all 3 themes.
  • Mobile Largest Contentful Paint: ProRank faster on all 3 themes.
  • Average desktop score: ProRank 100.0, W3 Total Cache 98.0.
  • One lab test by ProRank, scores out of 100; details and caveats are below.

Speed test results

Google PageSpeed Insights lab results for the same test site with each setup. Scores are out of 100, higher is better; for the timings and layout shift, lower is better and the better figure is in bold.

PageSpeed scores

ThemeProRankW3 Total CacheNo speed plugin
Mobile score
Astra966569
Hello Elementor937469
GeneratePress967878
Average95.072.372.0
Desktop score
Astra1009796
Hello Elementor1009796
GeneratePress10010098
Average100.098.096.7

Astra

MeasureProRankW3 Total Cache
Mobile
First Contentful Paint1.8 s4.7 s
Largest Contentful Paint2.4 s6.2 s
Total Blocking Time0 ms0 ms
Cumulative Layout Shift0.0000.010
Speed Index2.7 s5.4 s
Desktop
First Contentful Paint295 ms909 ms
Largest Contentful Paint407 ms1.2 s
Total Blocking Time0 ms0 ms
Cumulative Layout Shift0.0000.000
Speed Index318 ms909 ms

Hello Elementor

MeasureProRankW3 Total Cache
Mobile
First Contentful Paint1.1 s3.2 s
Largest Contentful Paint2.6 s5.3 s
Total Blocking Time0 ms0 ms
Cumulative Layout Shift0.0000.001
Speed Index2.4 s3.2 s
Desktop
First Contentful Paint302 ms815 ms
Largest Contentful Paint561 ms1.1 s
Total Blocking Time0 ms0 ms
Cumulative Layout Shift0.0000.015
Speed Index864 ms815 ms

GeneratePress

MeasureProRankW3 Total Cache
Mobile
First Contentful Paint1.1 s3.6 s
Largest Contentful Paint2.7 s4.1 s
Total Blocking Time0 ms0 ms
Cumulative Layout Shift0.0000.000
Speed Index1.1 s3.6 s
Desktop
First Contentful Paint304 ms681 ms
Largest Contentful Paint548 ms721 ms
Total Blocking Time0 ms0 ms
Cumulative Layout Shift0.0000.000
Speed Index347 ms681 ms

How the speed test was run

Run by
ProRank, on 16 February 2026. This is our own lab test, not an independent one.
Measured with
Google PageSpeed Insights (lab data). Median of three runs for each plugin and theme; the ProRank "v2" re-test used single verified runs.
Site
WordPress 6.9.1, PHP 8.3.6, Nginx 1.28.2, hosted with Hetzner, Germany. Elementor Pro, tested on Astra, Hello Elementor, GeneratePress.
Versions
W3 Total Cache 2.9.1 (the current version is 2.11.0, so results may differ today). ProRank is recorded as "v2" of ProRank SEO Premium.
Settings
Each plugin was configured by ProRank for its best result.
Raw reports
Not published. The figures on this page are the recorded results. PageSpeed lab scores move between runs, so treat differences of a few points with caution.
Other plugins active

The test site ran 27 plugins, including both Yoast SEO and Rank Math SEO at the same time, which a real site would not do:

WooCommerce, BuddyPress, bbPress, Elementor Pro, Rank Math SEO, Yoast SEO, Jetpack, Contact Form 7, WPForms Lite, Wordfence Security, MonsterInsights, UpdraftPlus, WP Mail SMTP, All-in-One WP Migration, Classic Editor, Redirection, TablePress, Simple Custom CSS and JS, Insert Headers and Footers, Starter Templates, Akismet Anti-Spam, Health Check & Troubleshooting, Query Monitor, WP Super Cache (disabled), Safe SVG, User Role Editor, Advanced Custom Fields.

W3 Total Cache in this test

W3 Total Cache 2.9.1 was tested with page cache, browser cache, lazy loading, deferred and delayed JavaScript and unused CSS removal on.

Its minify setting produced files that returned 404 errors on this Nginx server, so minify was off for its results. With a different server setup it may work.

Features compared

What each plugin offers today, and which ProRank plan you need for it. W3 Total Cache is checked against its own website and documentation.

FeatureProRankW3 Total Cache
Caching
Page cachingFree planIncluded
Cache preloadingPro planIncluded
Browser caching headersFree planIncluded
CDN integrationFree planIncluded
Database cleanupFree planNot includedDatabase caching only
Redis or Memcached object cachePro planIncludedRedis, Memcached and more
CSS and JavaScript
CSS and JavaScript minificationFree planIncluded
Delay JavaScript until interactionFree planPaid planPro
Remove unused CSSPro planPaid planPro, rules set by hand
Turn scripts off page by pagePro planPaid planPro
Images and fonts
Lazy loadingFree planIncluded
Image compressionFree planIncluded100 images a month free
WebP or AVIF conversionFree planIncluded100 a month free; Pro unlimited
Host Google Fonts locallyFree planNot included
Remove WordPress extras (emojis, embeds)Free planIncluded
SEO
SEO titles and meta descriptionsFree planNot included
XML sitemapsFree planNot included
Schema markupFree planNot included
Redirect managerFree planNot included

Checked on against W3 Total Cache’s own pages (version 2.11.0):

“Paid plan” means the feature needs W3 Total Cache’s paid version; “Paid add-on” means a separate paid product or service. “Not included” means the vendor’s own feature list and documentation did not offer it on that date. Rows we could not confirm are left out. ProRank’s plan labels come from our pricing page. Plugins change often; if you spot something out of date, tell us and we will correct it.

The speed settings in ProRank

Caching, CSS and JavaScript, images and the database each have their own switch in ProRank, and the presets set them in one step.

ProRank Performance screen in WordPress with switches for caching and CDN, asset optimization and image optimization, a conflict safe mode, and Standard, Aggressive and E-commerce presets

What each costs

Both have a starting point you can try first. Competitor prices are as shown on their own pricing pages on . Prices change and sale prices end, so check before you buy.

ProRank SEO

Free
Free, on WordPress.org
Pro
$99 a year, 1 site
Business
$199 a year, 5 sites
Agency
$399 a year, 25 sites

US dollars, excluding VAT, billed yearly. 30-day money-back guarantee. The speed test ran ProRank SEO Premium; page caching itself is in the free plan.

W3 Total Cache

Free version on WordPress.org. Paid version from:

$99 a year

W3 Total Cache Pro, one site. 30-day money-back guarantee. The free version on WordPress.org stays free.

W3 Total Cache pricing page, read 13 November 2026

Try ProRank on your own site

The free plugin includes page caching, image compression and the SEO tools. It recognizes 39 common caching, asset and image plugins and turns off only its own overlapping features, so you can compare on your own pages.