Privacy Policy

Last updated: January 13, 2025

1. Introduction

ProRank SEO ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our WordPress plugin, web application, and related services (collectively, the "Services").

2. Information We Collect

2.1 Information You Provide

  • Account information (name, email address, password)
  • License keys and activation data
  • Payment information (processed securely through Stripe)
  • Support tickets and communication
  • WordPress site URL for license activation

2.2 Information Collected Automatically

  • WordPress version and PHP version
  • Plugin version and activation status
  • IP address (for security and fraud prevention)
  • Usage analytics (feature usage, performance metrics)
  • Error logs and diagnostic information

2.3 Google Search Console Integration

When you connect Google Search Console to our plugin:

  • We access search performance data on your behalf
  • Data is temporarily cached for 24 hours to improve performance
  • We do not store your Google credentials
  • You can revoke access at any time through Google's security settings

3. How We Use Your Information

We use the collected information for:

  • Providing and maintaining our Services
  • Processing transactions and managing licenses
  • Sending important updates and security alerts
  • Providing customer support
  • Improving our products and services
  • Preventing fraud and ensuring security
  • Complying with legal obligations

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal data:

  • All data transmissions are encrypted using SSL/TLS
  • Passwords are hashed using industry-standard algorithms
  • Regular security audits and updates
  • Limited access to personal data on a need-to-know basis
  • Data centers located in secure facilities

5. WordPress Plugin Data Handling

Our WordPress plugin operates with privacy by design:

  • All SEO settings are stored locally in your WordPress database
  • We do not collect or store your content or SEO data on our servers
  • Analytics data is aggregated and anonymized
  • You maintain full control over your data
  • Uninstalling the plugin removes all local data

6. Third-Party Services

We integrate with the following third-party services:

6.1 Payment Processing

Stripe processes all payments. We do not store credit card information. See Stripe's Privacy Policy.

6.2 Google Services

Optional integration with Google Search Console and Analytics. See Google's Privacy Policy.

6.3 Email Services

We use Resend for transactional emails. Your email address is only used for essential communications.

7. Your Rights Under GDPR

If you are in the European Economic Area (EEA), you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data
  • Portability: Receive your data in a portable format
  • Restriction: Request limited processing of your data
  • Objection: Object to certain types of processing
  • Automated Decision-Making: Not be subject to automated decision-making

To exercise these rights, contact us at privacy@prorank.io.

8. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell personal data)
  • Right to non-discrimination for exercising privacy rights

9. Data Retention

We retain your personal data only as long as necessary:

  • Account data: Until account deletion
  • Transaction records: 7 years for tax compliance
  • Support tickets: 2 years after resolution
  • Analytics data: 90 days (aggregated data may be kept longer)
  • Google Search Console cache: 24 hours

10. Children's Privacy

Our Services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including Standard Contractual Clauses approved by the European Commission.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we will provide additional notice via email.

13. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@prorank.io

Support: support@prorank.io

Address: ProRank SEO, Cleekim Drive EH15 3QP, United Kingdom

Data Protection Officer: dpo@prorank.io

This privacy policy is effective as of January 13, 2025 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.