ProRank SEO

Advanced Schema Pro

The simplest way to implement schema markup. Boost your website SEO with 30+ schema types using our visual 3-step wizard - no coding required.

2025 SEO Update: Schema markup is now critical for AI-powered search results, voice search, and Google's SGE (Search Generative Experience). Our Advanced Schema Pro includes the latest schema types and AI-ready structured data.

What is Schema Markup?

Schema markup (structured data) is code that helps search engines understand your content better. It enables rich snippets in search results, improving visibility and click-through rates by up to 30%.

Higher CTR

Rich snippets increase click-through rates by making your results stand out

Voice Search Ready

Structured data powers voice search answers and AI responses

Better Rankings

Google uses schema as a ranking signal for relevant searches

Why ProRank's Schema Pro is Different

  • No Coding Required: Visual interface with drag-and-drop mapping
  • 30+ Schema Types: More than any competitor (Schema Pro has only 20)
  • 3-Step Wizard: Simpler than competitors' complex interfaces
  • Smart Auto-Detection: AI-powered content analysis suggests the right schema
  • Bulk Application: Apply schemas to hundreds of pages instantly

Quick Start Guide

Enable Advanced Schema in 3 Simple Steps

1

Navigate to Schema Settings

Go to ProRank SEO → On-Page SEO → Advanced Schema in your WordPress admin.

WordPress Admin → ProRank SEO → On-Page SEO → Advanced Schema
2

Click "Add New Schema"

You'll see the Schema Library dashboard. Click the blue "Add New Schema" button to start the wizard.

3

Follow the 3-Step Wizard

Select your schema type → Choose target pages → Map your content. That's it!

The 3-Step Schema Wizard

Our wizard makes schema implementation as simple as 1-2-3. No technical knowledge required!

Step 1: Select Schema Type

Choose from 30+ schema types organized by category. Each type includes a description and icon for easy identification.

Available Schema Categories:

Content & Articles
  • Article - General articles and blog posts
  • BlogPosting - Blog posts with comments
  • NewsArticle - News and journalism
  • Report - Research reports
  • ScholarlyArticle - Academic papers
  • Recipe - Cooking recipes
E-Commerce & Products
  • Product - Physical or digital products
  • Service - Professional services
  • Offer - Special deals and offers
  • Vehicle - Cars and vehicles
Local Business
  • LocalBusiness - Physical locations
  • Restaurant - Food establishments
  • Store - Retail shops
  • Hotel - Lodging and hotels
  • TouristAttraction - Destinations
Events & Media
  • Event - General events
  • Course - Educational courses
  • Webinar - Online events
  • VideoObject - Videos
  • PodcastEpisode - Podcast episodes
Pro Tip: Use the search bar to quickly find your schema type, or browse by category tabs.

Step 2: Choose Target Pages

Configure where your schema should be applied. Three targeting modes are available:

ModeDescriptionBest For
AutomaticAI-powered detection applies schema based on content analysisBeginners, large sites
ManualSelect specific post types, categories, tags, or page IDsPrecise control
AdvancedCreate custom rules based on URL patterns, templates, or fieldsComplex requirements

Smart Suggestions

The wizard provides intelligent recommendations based on your schema type:

  • Product Schema: Automatically suggests WooCommerce products
  • Article Schema: Suggests blog posts
  • Event Schema: Detects event post types
  • Recipe Schema: Finds recipe categories or posts

Step 3: Map Your Content

Map your WordPress content to schema properties - no coding required!

Mapping Options:

Auto-Map Fields

Automatically detects and maps common fields like title → headline, excerpt → description

WordPress Fields

Map from post title, content, excerpt, author, dates, featured image, categories, tags

Custom Fields

Use ACF, Meta Box, or any custom field data

Static Values

Set fixed values for consistent properties

Dynamic Functions

Calculate word count, reading time, current date/time automatically

Schema Library Management

The Schema Library is your central dashboard for managing all schema configurations.

Library Features:

  • Grid/List View: Switch between visual layouts
  • Quick Stats: See total schemas, active count, and coverage
  • Search & Filter: Find schemas by name or type
  • Bulk Actions: Enable/disable multiple schemas
  • Priority System: Control which schema applies when rules overlap

Schema Actions:

✏️ Edit

Modify schema type, targeting, or mapping

📋 Duplicate

Create a copy to use as template

🔄 Toggle Status

Enable/disable without deleting

🗑️ Delete

Permanently remove configuration

Common Use Cases

Blog Website

Recommended Setup:

  • Article Schema → All blog posts (automatic targeting)
  • Person Schema → Author pages
  • Organization Schema → Homepage and about page
  • FAQPage Schema → FAQ pages (auto-detect FAQ blocks)

E-Commerce Store

Recommended Setup:

  • Product Schema → All WooCommerce products
  • Offer Schema → Sale/discount pages
  • Review Schema → Product review posts
  • LocalBusiness Schema → Store location pages
  • Organization Schema → Main website

Local Business

Recommended Setup:

  • LocalBusiness Schema → Homepage and contact page
  • Service Schema → Service pages
  • FAQPage Schema → FAQ section
  • Review/AggregateRating → Testimonials page

Recipe/Food Blog

Recommended Setup:

  • Recipe Schema → Recipe posts (auto-detect ingredients)
  • Article Schema → Non-recipe blog posts
  • Person Schema → Chef/author profile
  • VideoObject Schema → Cooking video posts

Advanced Features

Automation Rules

Create powerful automation rules to apply schemas dynamically:

Examples of Advanced Rules: 1. Apply Product schema to posts with "price" in content 2. Use Event schema for posts with future dates 3. Add Recipe schema when "ingredients" detected 4. Apply JobPosting to custom post type "careers" 5. Use VideoObject when YouTube embed found

Dynamic Variables

Use dynamic variables to automatically populate schema fields:

VariableOutputUse Case
{{word_count}}Calculates total wordsArticle wordCount property
{{reading_time}}Estimated reading timeArticle timeRequired
{{current_date}}Today's datedateModified for updates
{{comment_count}}Number of commentsinteractionCount
{{category_list}}Post categoriesarticleSection
{{author_social}}Author social profilesPerson sameAs

Multi-Schema Support

Apply multiple schemas to the same content for maximum visibility:

  • Product + Review + AggregateRating for product pages
  • Article + VideoObject for video blog posts
  • LocalBusiness + Service + Review for service pages
  • Event + Offer for paid events
Priority System: When multiple schemas target the same page, higher priority schemas take precedence. Set priority 1-100 in schema settings.

Testing & Validation

Built-in Validation

ProRank automatically validates your schema against Google's requirements:

  • Required fields checking
  • Data format validation
  • Google Rich Results compatibility
  • Schema.org compliance

Testing Tools

🔍 Live Preview

See your JSON-LD output in real-time as you configure schemas.

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Article Title",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "datePublished": "2025-01-15",
  "image": "https://example.com/image.jpg"
}

🧪 Google Rich Results Test

One-click testing with Google's official tool. Available for published posts.

📊 Schema Coverage Report

See which pages have schema and identify gaps in coverage.

Best Practices

Do's ✅

  • Use appropriate schema types: Match schema to your actual content type
  • Fill required fields: Always complete required properties for valid markup
  • Keep data accurate: Ensure schema matches visible page content
  • Test before publishing: Validate schemas with Google's testing tool
  • Use automation: Let auto-detection handle repetitive tasks
  • Update regularly: Keep schemas current with content changes

Don'ts ❌

  • Don't spam schemas: Only use relevant schemas for your content
  • Don't hide content: Schema data must match visible content
  • Don't use fake reviews: Never create false ratings or reviews
  • Don't duplicate unnecessarily: Avoid redundant schema markup
  • Don't ignore errors: Fix validation issues promptly
Pro Tip: Start with one schema type and expand gradually. Master Article schema first, then add specialized types as needed.

Troubleshooting

Common Issues & Solutions

Schema not appearing in source code

Possible causes:

  • Schema is disabled in library
  • Targeting rules don't match the page
  • Cache needs clearing

Solution: Check schema status, verify targeting rules, clear cache

Google Rich Results Test shows errors

Possible causes:

  • Required fields are missing
  • Invalid data format
  • Schema type mismatch

Solution: Check required fields, validate data formats, ensure correct schema type

Multiple schemas conflicting

Possible causes:

  • Overlapping targeting rules
  • Same priority values
  • Inherited theme schemas

Solution: Adjust priority settings, refine targeting rules, disable conflicting theme schemas

Custom fields not mapping correctly

Possible causes:

  • Incorrect field name
  • Field doesn't exist on page
  • ACF/Meta Box not configured

Solution: Verify field names, ensure fields have values, check plugin compatibility

Need Help? Contact our support team or visit our community forum for assistance with schema configuration.

Schema Types Reference

Complete reference for all 30+ schema types available in ProRank SEO:

This is a comprehensive list. Most websites only need 3-5 schema types. Start with the basics!

Content Schemas

Schema TypeBest ForKey Properties
ArticleBlog posts, news, general articlesheadline, author, datePublished, image
BlogPostingBlog posts with commentsExtends Article + commentCount, discussionUrl
NewsArticleNews and journalismExtends Article + dateline, printEdition
ReportResearch reports, whitepapersExtends Article + reportNumber, institution
ScholarlyArticleAcademic papersExtends Article + citation, doi, journal
RecipeCooking recipesingredients, instructions, prepTime, nutrition

Commerce Schemas

Schema TypeBest ForKey Properties
ProductPhysical/digital productsname, price, availability, brand, sku
ServiceProfessional servicesprovider, serviceType, areaServed
OfferDeals and promotionsprice, validFrom, validThrough
VehicleCars and vehiclesExtends Product + mileage, fuelType

Local Business Schemas

Schema TypeBest ForKey Properties
LocalBusinessPhysical business locationsaddress, phone, openingHours, priceRange
RestaurantFood establishmentsExtends LocalBusiness + menu, cuisine
StoreRetail locationsExtends LocalBusiness + branchOf
HotelLodging businessesExtends LocalBusiness + starRating, amenities
TouristAttractionTourist destinationsopeningHours, isAccessibleForFree

Event & Media Schemas

Schema TypeBest ForKey Properties
EventAny type of eventname, startDate, location, organizer
CourseEducational coursesprovider, duration, courseMode
WebinarOnline eventsExtends Event + webinarUrl
VideoObjectVideo contentthumbnail, duration, uploadDate, embedUrl
PodcastEpisodePodcast episodesduration, episodeNumber, partOfSeries

Other Important Schemas

Schema TypeBest ForKey Properties
FAQPageFrequently asked questionsmainEntity (question/answer pairs)
HowToStep-by-step guidessteps, totalTime, supply, tool
JobPostingJob listingstitle, description, hiringOrganization, salary
PersonIndividual profilesname, jobTitle, worksFor, sameAs
OrganizationCompany informationname, logo, url, sameAs
ReviewProduct/service reviewsitemReviewed, reviewRating, author
RealEstateListingProperty listingsprice, address, numberOfRooms
SoftwareApplicationApps and softwareoperatingSystem, downloadUrl, version

Integration with Other Features

WooCommerce Integration

Advanced Schema Pro automatically detects WooCommerce and provides specialized e-commerce schemas:

  • Auto-maps product data (price, SKU, availability)
  • Pulls reviews and ratings automatically
  • Supports variable products and offers
  • Integrates with sale prices and discounts

ACF & Custom Fields

Seamlessly integrate with Advanced Custom Fields and other meta box plugins:

  • Auto-detects ACF field groups
  • Maps repeater fields to schema arrays
  • Supports all ACF field types
  • Compatible with Meta Box, Toolset, and Pods

AI Content Generation

When using ProRank's AI content features, schemas are automatically suggested:

  • AI analyzes content and recommends appropriate schemas
  • Auto-generates schema-optimized content
  • Ensures schema compliance in AI-written text

Performance & SEO Impact

Expected Results

Based on industry data and user reports, implementing schema markup typically results in:

🚀 30% Higher CTR

Rich snippets make results more attractive and informative

⚡ 25% Faster Indexing

Structured data helps Google understand and index content faster

🎯 Better Rankings

Schema is a confirmed ranking factor for relevant queries

🔊 Voice Search Ready

Structured data powers voice assistant answers

Performance Optimization

ProRank's schema implementation is optimized for performance:

  • Cached Output: Schema JSON is cached for fast loading
  • Minified JSON: Removes unnecessary whitespace in production
  • Lazy Loading: Only loads schemas when needed
  • Async Processing: Doesn't block page rendering
Ready to Get Started? Navigate to ProRank SEO → On-Page SEO → Advanced Schema and create your first schema in under 2 minutes!