Schema Markup

Configure structured data to help search engines understand your content and enable rich results

Access schema settings from ProRank SEO → On-Page SEO → Schema. Base schema markup is available in Free. User Ratings requires Pro+.

Overview

ProRank SEO generates JSON-LD structured data for your site. The Schema settings page lets you configure site-wide schema output including WebSite, Organization, Article, and Breadcrumb markup.

Available Schema Settings

WebSite Schema

Automatically outputs WebSite schema with site name and search action

Organization Schema

Organization Name — your business or site name
Schema Entity Type — Organization, LocalBusiness, or Person
Organization Logo URL

Article Schema

Posts automatically get Article schema. The schema type can be configured per post type in Titles & Meta settings (Article, BlogPosting, NewsArticle, etc.).

Breadcrumb Schema

BreadcrumbList schema is generated based on your site hierarchy. See the Breadcrumbs documentation for configuration.

User Ratings

A separate subtab for configuring aggregate rating schema output.

How Schema Output Works

ProRank outputs JSON-LD structured data in the <head> of your pages. The output combines site-wide settings (Organization, WebSite) with per-post settings (Article type, per-post schema overrides from the editor sidebar).

Use Google's Rich Results Test to validate your schema output after configuration.

Per-Post Schema

Individual posts and pages can override the default schema type using the ProRank SEO editor sidebar. The per-post-type default is set in Titles & Meta settings.

Best Practices

• Fill in Organization name and logo for complete Organization schema
• Set appropriate Article types per post type in Titles & Meta
• Validate schema output with Google Rich Results Test
• Keep schema consistent — don't mix Organization and Person unless appropriate
• Use per-post overrides sparingly for special content types