ProRank SEO

Managing Redirects

Complete guide to creating, editing, and organizing your URL redirects

Creating a New Redirect

Step-by-Step Guide

  1. Click "Add New Redirect"Located in the top toolbar of the Redirect Manager
  2. Enter Source URL

    The URL that users/bots will be redirected FROM:

    # Relative path (recommended)
    /old-page
    /products/old-product-name
    
    # With query parameters
    /page?utm_source=email
    
    # Trailing slash matters
    /about/  (different from /about)
  3. Enter Target URL

    The URL users will be redirected TO:

    # Relative path (same domain)
    /new-page
    /products/new-product-name
    
    # Absolute URL (external or specific)
    https://example.com/page
    https://subdomain.yoursite.com/page
  4. Select Redirect Type
    301 - Permanent

    Content has permanently moved. Use for most redirects.

    302 - Temporary

    Content temporarily moved. Use for seasonal/testing.

    307 - Temporary (Strict)

    Like 302 but preserves the original HTTP method.

    308 - Permanent (Strict)

    Like 301 but preserves the original HTTP method.

    The backend also accepts 303 (See Other) via REST API and CSV import, but 303 is not shown in the editor dropdown.

  5. Save and TestClick "Save Redirect" then test the source URL in a new tab

Editing Existing Redirects

To modify an existing redirect, locate it in the redirect list and click the edit icon.

Editable Fields

  • • Source URL - Change the URL that triggers the redirect
  • • Target URL - Change where the redirect points
  • • Redirect Type - Switch between 301/302/307/308
  • • Status - Activate or deactivate without deleting

Duplicate Protection: When editing a redirect, ProRank checks for duplicate source URLs to prevent conflicts with existing redirects.

Bulk Operations

Managing Multiple Redirects

Select Redirects

  • • Check individual boxes to select specific redirects
  • • Use "Select All" checkbox to select all visible redirects

Available Bulk Actions

Activate

Enable selected redirects

Deactivate

Disable without deleting

Delete

Permanently remove

Search and Filtering

Finding Specific Redirects

Search Options

  • By URL: Search for source or target URLs
    Examples:
    "old-page" - finds all redirects with "old-page" in URL
    "/blog/" - finds all blog redirects
    ".html" - finds all HTML page redirects

Filter Options

Type
301, 302, 307, 308
Status
Active, Inactive

Redirect Organization

Best Practices for Organization

Keep Redirects Organised

ProRank automatically adds internal notes when redirects are created by the system (e.g., post slug changes, CSV imports, loop detection). Use the search and filters to keep track of your redirects.

Redirect Statistics

Redirect Tracking (Pro+)

Hit Tracking

  • • Total hits per redirect
  • • Last accessed timestamp
  • • Sort redirects by hit count to find most/least used

Hit count and last-accessed columns are visible in the redirect table on Pro+ and above.

Use statistics to identify redirects that can be removed (no hits) or need optimisation (high traffic).

Common Redirect Patterns (Pro+)

WWW to Non-WWW

Source: https://www.example.com/(.*)
Target: https://example.com/$1
Type: 301 (Permanent)

Remove Trailing Slashes

Source: /page/
Target: /page
Type: 301 (Permanent)

Category Migration

Source: /blog/category/old-name/(.*)
Target: /topics/new-name/$1
Type: 301 (Permanent)

Temporary Maintenance

Source: /checkout
Target: /maintenance
Type: 302 (Temporary)

Troubleshooting Redirects

Redirect Not Working

  1. Check if redirect is set to "Active" status
  2. Clear browser cache and cookies
  3. Test in incognito/private browsing mode
  4. Verify source URL matches exactly (including trailing slash)
  5. Check for conflicting redirects with higher priority
  6. Ensure no server-level redirects override it

Too Many Redirects Error

This indicates a redirect loop. Common causes:

  • • A → B and B → A (direct loop)
  • • A → B → C → A (chain loop)
  • • Conflicting server and plugin redirects

Use the "Check for Chains" tool to detect and fix loops.