E-E-A-T Monitor

Track and improve your site's Expertise, Experience, Authoritativeness, and Trustworthiness signals to rank better in Google and build user trust.

E-E-A-T Monitor requires a Business license to access full functionality including comprehensive site analysis, issue detection, and improvement recommendations.

What is E-E-A-T?

E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. These are quality signals that Google uses to evaluate content, especially for YMYL (Your Money or Your Life) topics like health, finance, and safety. Strong E-E-A-T signals help your content rank better and build user trust.

Expertise

Demonstrates your knowledge and skills in your content area

Experience

Shows real-world, hands-on experience with the topic

Authoritativeness

Establishes you as a trusted source in your field

Trustworthiness

Builds confidence through transparency and security

Getting Started

How to Access E-E-A-T Monitor

Navigate to ProRank SEO → Site Audit & Tools → E-E-A-T Monitor
The dashboard shows your current E-E-A-T status immediately
Click "Run E-E-A-T Scan" to analyze your entire site

Running Your First Scan

When you run a scan, the E-E-A-T Monitor analyzes:

All your published content for quality signals
Author information and credentials across your site
External links and citations to authoritative sources
Site-wide trust indicators like SSL, contact info, and policies

The scan typically completes in 30-60 seconds for most sites. Larger sites with hundreds of posts may take up to 2 minutes.

Understanding the Dashboard

Overall Score Display

The main dashboard shows your overall E-E-A-T score (0-100) in a circular progress indicator. This score is the average of your four component scores:

80-100: Excellent - Your site has strong E-E-A-T signals
60-79: Good - Solid foundation with room to improve
40-59: Fair - Several areas need attention
0-39: Poor - Critical improvements needed

Component Scores

Each E-E-A-T component is scored individually and displayed with:

A visual progress bar showing the score
Color coding (green for good, orange for fair, red for poor)
The exact score out of 100

Radar Chart Visualization

The radar chart provides a quick visual comparison of all four components, making it easy to identify your strongest and weakest areas at a glance.

Score Trends (30 Days)

Track your progress over time with:

Line chart showing daily score changes
Trend indicator showing if you're improving (↑), declining (↓), or stable (→)
Percentage change from 30 days ago

What Gets Analyzed

Expertise Analysis

The monitor checks for:

Author Information: Whether posts have clearly identified authors
Author Credentials: Professional qualifications mentioned in author bios
Content Depth: How thoroughly topics are covered
Technical Accuracy: Use of proper terminology and concepts

Experience Analysis

The system looks for:

First-Hand Examples: Personal stories and case studies
Practical Insights: Tips that come from real experience
Author History: How long authors have been writing about topics
Content Specificity: Detailed, specific information vs generic content

Authoritativeness Analysis

Key factors include:

Citation Quality: Links to reputable, authoritative sources
Content Freshness: How recently content has been updated
Internal Linking: Topical clusters and content depth
Domain Authority: Overall site reputation and backlink profile

Trustworthiness Analysis

Trust signals checked:

SSL Certificate: HTTPS enabled across the site
Contact Information: Easy-to-find contact details
Privacy Policy: Clear data handling practices
About Page: Transparent information about your organization
Terms of Service: Clear user agreements
Author Transparency: Real names and verifiable information

Understanding Issues

Issue Severity Levels

High Priority Issues

Critical problems that significantly impact your E-E-A-T scores. Examples:

No SSL certificate (site not using HTTPS)
Missing author information on posts
No privacy policy or contact page
Content with no supporting citations

Medium Priority Issues

Important improvements that will boost your scores. Examples:

Incomplete author bios
Low-quality external citations
Outdated content (not updated in 12+ months)
Missing about page or organization info

Low Priority Issues

Minor optimizations for further improvement. Examples:

Authors without social media links
Content could use more citations
Minor freshness updates needed
Additional trust badges could help

Issues Summary Panel

The issues summary shows a quick count of all detected problems organized by severity. This helps you prioritize which issues to tackle first for maximum impact.

Detailed Issues Table

Each issue in the table displays:

Issue Type: What specific problem was detected
Component: Which E-E-A-T component is affected
Severity: High, Medium, or Low priority
Affected Items: Which posts, pages, or site areas have this issue
Status: Open, Fixed, or Ignored
Actions: Options to fix or manage the issue

Fixing E-E-A-T Issues

Manual Fixes

Most issues require manual attention. Common fixes include:

Adding Author Bios:Go to Users → Edit User → Biographical Info to add detailed author descriptions
Improving Citations:Edit posts to add links to authoritative sources (.gov, .edu, major publications)
Creating Trust Pages:Add About, Contact, Privacy Policy, and Terms pages if missing
Updating Content:Refresh old posts with current information and mark them as updated

Issue Status Management

After fixing an issue, you can:

Mark as Fixed: Indicates you've resolved the issue
Ignore Issue: Dismisses issues that don't apply to your site
Re-scan: Run a new scan to verify fixes were successful

Filtering and Sorting

Use the filter dropdowns to focus on specific issues:

Component Filter: Show only Expertise, Experience, Authoritativeness, or Trust issues
Severity Filter: Focus on High, Medium, or Low priority items
Combination: Use both filters together for precise issue management

Best Practices for High E-E-A-T Scores

Author Best Practices

Create detailed author bios (minimum 100 words) highlighting expertise
Include professional credentials, certifications, and experience
Add professional headshots to author profiles
Link to author social media profiles (LinkedIn, Twitter)
Use real names, not pseudonyms or generic accounts
Have subject matter experts write or review content in their field

Content Best Practices

Always assign a specific author (never use "admin" or generic accounts)
Include 3-5 high-quality external citations per article
Cite authoritative sources: government sites, universities, established media
Add personal experiences and case studies to show first-hand knowledge
Update content regularly (at least annually for evergreen topics)
Create comprehensive, in-depth content that fully covers topics

Site Trust Best Practices

Ensure SSL certificate is active (HTTPS on all pages)
Create detailed About page explaining who you are and your mission
Provide multiple contact methods (email, phone, address if applicable)
Maintain up-to-date Privacy Policy and Terms of Service
Display trust badges, certifications, and affiliations
Respond to comments and user feedback promptly

Citation Quality Guidelines

When adding citations, prioritize these source types:

Highest Authority: .gov, .edu, scientific journals, major research institutions
High Authority: Established news outlets, industry publications, expert blogs
Good Authority: Reputable organizations, well-known brands, Wikipedia (for general info)
Avoid: Unknown blogs, social media posts, outdated sources, broken links

Monitoring Your Progress

Regular Scanning Schedule

For best results, run E-E-A-T scans:

Weekly: If actively improving E-E-A-T signals
Bi-weekly: For maintenance and monitoring
Monthly: Minimum recommended frequency

Tracking Improvements

Monitor your progress through:

Score trends chart showing 30-day history
Component score changes over time
Issue count reduction as you fix problems
Overall score improvement percentage

Setting Goals

Realistic E-E-A-T improvement goals:

Month 1: Fix all high-priority issues, aim for 50+ score
Month 2: Address medium issues, target 65+ score
Month 3: Optimize low-priority items, achieve 75+ score
Ongoing: Maintain 80+ score with regular monitoring

Impact on SEO Performance

Strong E-E-A-T signals directly influence your search rankings:

YMYL Content:Critical for health, finance, legal, and safety topics where Google applies stricter standards
Featured Snippets:Google prefers content from authoritative sources for position zero
Core Algorithm Updates:E-E-A-T is a major factor in Google's quality assessments
User Trust:Visible E-E-A-T signals improve click-through rates and conversions
Brand Building:Establishes your site as a trusted resource in your industry

Troubleshooting Common Issues

Scan Not Completing

Check if you have published posts (drafts aren't scanned)
Verify your Business license is active
Look for JavaScript errors in browser console
Try refreshing the page and running again

Score Not Improving After Fixes

Run a fresh scan - scores update only after new scans
Ensure issues are actually fixed, not just marked as fixed
Some improvements take time to reflect in scores
Check if new issues have appeared offsetting improvements

Missing Author Information

Verify authors are WordPress users, not just names
Check that posts have authors assigned in post settings
Ensure author archive pages are enabled in your theme
Add biographical info in user profiles

Pro Tip: Focus on fixing high-priority issues first. A single high-priority fix can improve your score by 10-25 points, while multiple low-priority fixes might only add 5-10 points total.

Integration with Other Features

E-E-A-T Monitor works best when combined with other ProRank SEO features:

Schema Markup:Automatically adds Person and Organization schema to reinforce E-E-A-T signals
Content Analysis:Ensures your content quality matches your E-E-A-T claims
Internal Linking:Builds topical authority through strategic linking
Knowledge Graph:Establishes entity relationships for better understanding
Local SEO:Reinforces trust through local business information

Frequently Asked Questions

How often should I run E-E-A-T scans?

Run scans weekly when actively improving, bi-weekly for monitoring, or monthly at minimum. After major content updates, run an immediate scan to see the impact.

What's a good E-E-A-T score to aim for?

Aim for 75+ for general sites, 80+ for YMYL content. Scores above 85 indicate excellent E-E-A-T signals that should positively impact rankings.

Do all sites need strong E-E-A-T?

While all sites benefit, E-E-A-T is critical for YMYL topics (health, finance, legal). Entertainment or hobby sites can succeed with moderate E-E-A-T scores.

Can I ignore some E-E-A-T issues?

Yes, use the "Ignore" feature for issues that don't apply. For example, personal blogs might not need extensive author credentials for lifestyle content.

How quickly will I see SEO improvements?

E-E-A-T improvements typically show results in 2-3 months. Major improvements might be noticed after Google's next core algorithm update.