ProRank SEO

PageSpeed Insights Integration

Monitor Core Web Vitals and optimise page performance

Overview

Google PageSpeed Insights analyses your page performance and provides suggestions to make your pages load faster. ProRank SEO integrates with the PageSpeed Insights API to fetch Core Web Vitals and performance data.

Tier Requirements

The CWV Dashboard requires Pro+. Automated Performance Monitoring with scheduled scans requires Business+.

Core Web Vitals

ProRank SEO tracks all three Core Web Vitals that impact your search rankings:

LCP

Largest Contentful Paint

Loading performance. Good: <2.5s

INP

Interaction to Next Paint

Interactivity. Good: <200ms

CLS

Cumulative Layout Shift

Visual stability. Good: <0.1

Setup Instructions

Step 1: Get API Key

  1. Go to Google Cloud Console
  2. Create a new project or select existing
  3. Enable PageSpeed Insights API
  4. Go to Credentials → Create Credentials → API Key
  5. Copy your API key

Step 2: Enter API Key in ProRank

  1. Navigate to ProRank SEO → Analytics → Integrations Setup
  2. Find the PageSpeed Insights card
  3. Enter your API key
  4. Click "Save API Key"
  5. Optionally click "Test API Key" to verify the key works

Automated Monitoring (Business+)

Business+ licences include a Performance Monitor module that can run scheduled PSI checks. When available, it supports:

  • Manual URL entry for monitored pages
  • Configurable frequency: Hourly, Twice Daily, or Daily
  • On-demand checks via "Run Check Now"

Performance Metrics

Lab Data

Simulated performance in controlled environment:

  • • First Contentful Paint (FCP)
  • • Speed Index
  • • Time to Interactive (TTI)
  • • Total Blocking Time (TBT)
  • • Largest Contentful Paint (LCP)
  • • Cumulative Layout Shift (CLS)

Field Data

Real user experience data from Chrome users:

  • • Real-world Core Web Vitals
  • • Origin summary
  • • URL-specific metrics
  • • Mobile vs Desktop performance
  • • 28-day aggregated data
  • • Percentile distributions

API Limits

The free tier includes 25,000 queries per day. ProRank SEO optimizes API usage by caching results and scheduling scans efficiently. For most sites, monitoring 50 pages daily stays well within limits.

Optimisation Recommendations

PageSpeed Insights provides optimisation recommendations. ProRank displays opportunities and diagnostics from each scan:

Image Optimisation

  • • Auto-convert to WebP format
  • • Implement lazy loading
  • • Serve responsive images
  • • Add explicit dimensions

JavaScript Optimisation

  • • Defer non-critical scripts
  • • Minify JavaScript files
  • • Remove unused code
  • • Implement code splitting

CSS Optimisation

  • • Inline critical CSS
  • • Defer non-critical styles
  • • Minify CSS files
  • • Remove unused CSS

Server Optimisation

  • • Enable text compression
  • • Leverage browser caching
  • • Use CDN for assets
  • • Optimise server response time

Monitoring & Alerts

Scheduled Monitoring (Business+)

The Performance Monitor module (Business+) can run PSI checks on a schedule and store historical results.

Performance Alerts

Get notified when performance drops:

  • Core Web Vitals failing
  • Performance score below threshold
  • Mobile performance issues
  • Score drops below configured thresholds

Pro Tip

Focus on improving Core Web Vitals first - these directly impact your search rankings. The PSI report shows which changes will have the biggest impact on your scores.