ProRank SEO

Google Analytics 4 Integration

Track user behavior, conversions, and website performance with GA4

Overview

Google Analytics 4 (GA4) is Google's next-generation analytics platform that provides comprehensive insights into user behavior across your website.

ProRank SEO integrates seamlessly with GA4 to bring key metrics directly into your WordPress dashboard.

Setup Instructions

Step 1: Create GA4 Property

  1. Go to Google Analytics
  2. Click Admin (gear icon) in the bottom left
  3. Click "Create Property"
  4. Enter your website details
  5. Select your business information
  6. Accept the terms of service

Step 2: Get Measurement ID

  1. In GA4, go to Admin → Data Streams
  2. Click on your web stream
  3. Copy the Measurement ID (starts with G-)
G-XXXXXXXXXX

Step 3: Connect in ProRank SEO

  1. Navigate to ProRank SEO → Analytics
  2. Find the Google Analytics 4 card
  3. Click "Connect GA4"
  4. Enter your Measurement ID
  5. Click "Authorize & Connect"
  6. Grant permissions when prompted

Available Metrics

Traffic Metrics

  • Users & New Users
  • Sessions & Page Views
  • Average Session Duration
  • Bounce Rate

Conversion Tracking

  • Goal Completions
  • E-commerce Transactions
  • Form Submissions
  • Custom Events

Enhanced E-commerce Tracking

ProRank SEO automatically implements enhanced e-commerce tracking for WooCommerce stores, capturing detailed purchase data, cart additions, and product interactions.

Privacy & Compliance

GDPR Compliance

ProRank SEO includes built-in cookie consent management and IP anonymization to ensure GDPR compliance.

Data Retention

Configure data retention periods and user data deletion directly from the ProRank SEO settings.

Important Note

Make sure to add your domain to the referral exclusion list in GA4 to prevent self-referrals from skewing your data.