ProRank SEO

AI Optimization for Local SEO

Leverage AI to generate optimized descriptions, keywords, and content for all your business locations

Important: AI Optimization requires ProRank AI Tools module to be configured with a valid API key. Without AI configuration, the system falls back to template-based generation using pre-defined patterns. The "AI Optimize" button (line 76-79 in locations-manager.php) is visible in the Locations Manager toolbar.

Overview

ProRank SEO's AI Optimization feature (implemented in LocationAIService.php) can generate SEO-optimized content for your business locations. When AI Tools are configured, it uses language models to create unique descriptions. Without AI configuration, it uses intelligent template-based generation with location-specific data insertion.

AI Capabilities

Smart Descriptions
Local Keywords
Voice Search
Quality Scoring

How AI Optimization Works

The AI optimization process analyzes each location's data and generates contextually relevant content:

1. Data Analysis

AI examines location details including address, business type, services, and surrounding area to understand context.

2. Content Generation

Creates unique, engaging descriptions that highlight location-specific features and nearby landmarks.

3. Keyword Optimization

Identifies and incorporates local search terms, neighborhood names, and relevant keywords naturally.

4. Voice Search Enhancement

Optimizes content for conversational queries and "near me" searches common in voice search.

Using AI Optimization

There are two ways to use AI optimization: individual location or bulk processing.

Individual Location

  1. Open location edit modal
  2. Click "Generate AI Description"
  3. Review generated content
  4. Edit if needed
  5. Save location

AJAX action: prorank_generate_ai_description
Note: Handler needs to be implemented in LocalSeoMultiLocation.php

Bulk Optimization

  1. Go to Locations Manager
  2. Click "AI Optimize" button
  3. Select locations to optimize
  4. Monitor progress bar
  5. Review results

Processes in batches to avoid timeouts

Generated Content Types

The AI generates multiple types of optimized content for each location:

Content TypePurposeLengthExample
Business DescriptionMain location description150-200 wordsWelcome to our downtown location, serving the Financial District...
Meta DescriptionSearch result snippet155 charactersVisit our NYC location for expert service. Open Mon-Sat...
Local KeywordsSEO optimization10-15 keywordsfinancial district, downtown NYC, wall street area...
Voice Search Phrases"Near me" queries5-10 phrasescoffee shop near wall street, best cafe in financial district...
Service HighlightsKey offerings3-5 pointsFree WiFi • Meeting Rooms • Express Service
All generated content maintains your brand voice and style consistency across locations.

Technical Implementation

The AI optimization is handled through AJAX endpoints with proper security:

// LocationAIService.php implementation
public function generateDescription(array $location_data): string {
    // Check if AI is available
    if ($this->ai_manager && method_exists($this->ai_manager, 'generateContent')) {
        // Use AI to generate content
        $prompt = $this->buildDescriptionPrompt($location_data);
        $result = $this->ai_manager->generateContent($prompt, [
            'max_tokens' => 300,
            'temperature' => 0.7,
            'model' => 'gpt-4'
        ]);
        
        if (!empty($result['content'])) {
            return $this->sanitizeGeneratedContent($result['content']);
        }
    }
    
    // Fallback to template-based generation
    return $this->generateTemplateDescription($location_data);
}

// Template-based generation with 8 business type templates
// Including: LocalBusiness, Restaurant, Store, MedicalBusiness,
// ProfessionalService, AutomotiveBusiness, BeautySalon, Hotel

LocationAIService Class Implementation

Located at /includes/Modules/LocalSeo/LocationAIService.php, this service generates content based on:

  • • Location address and geo-data
  • • Business type and category
  • • Existing services and features
  • • Local area demographics
  • • Competitor analysis

Bulk Processing

When optimizing multiple locations, the system uses batch processing:

// Bulk AI optimization in local-seo.js
$('#generate-ai-descriptions').on('click', function() {
    var locations = LocationManager.locations;
    var processed = 0;
    var $button = $(this);
    
    $button.prop('disabled', true).text('Processing...');
    
    function processNext() {
        if (processed >= locations.length) {
            $button.prop('disabled', false).text('AI Optimize');
            alert('AI optimization complete!');
            LocationManager.loadLocations(); // Refresh list
            return;
        }
        
        var location = locations[processed];
        
        $.ajax({
            url: prorankLocalSeo.ajaxUrl,
            type: 'POST',
            data: {
                action: 'prorank_generate_ai_description',
                location_id: location.id,
                nonce: prorankLocalSeo.nonce
            },
            success: function(response) {
                if (response.success) {
                    // Update location with AI content
                    location.ai_description = response.data.description;
                    location.ai_keywords = response.data.keywords;
                    
                    // Save updated location
                    $.ajax({
                        url: prorankLocalSeo.ajaxUrl,
                        type: 'POST',
                        data: {
                            action: 'prorank_update_location',
                            id: location.id,
                            ai_description: response.data.description,
                            ai_keywords: response.data.keywords,
                            nonce: prorankLocalSeo.nonce
                        }
                    });
                }
                
                processed++;
                updateProgressBar(processed, locations.length);
                setTimeout(processNext, 500); // Process next
            }
        });
    }
    
    processNext();
});
Note: The JavaScript implementation shown expects these AJAX handlers to be registered in LocalSeoMultiLocation.php. Batch processing includes a 500ms delay between requests to avoid overwhelming the server.

Location Scoring

Each location receives an optimization score (0-100%) based on multiple factors:

Scoring Criteria

Complete NAP Information20 points
Geo-coordinates Present15 points
AI Description Generated20 points
Opening Hours Configured10 points
Local Keywords Added15 points
Voice Search Optimized10 points
Schema Validation Passed10 points
Total Possible Score100 points
// LocationAIService.php includes comprehensive optimization analysis
public function optimizeLocation(int $location_id): array {
    $score = 100;
    $suggestions = [];
    
    // Analyze title optimization
    // Check description quality (word count, keywords, CTA)
    // Verify data completeness (NAP, hours, services)
    // Review schema optimization
    // Check for featured image
    // Verify Google Business Profile connection
    
    return [
        'score' => max(0, $score),
        'grade' => $this->getGrade($score), // A+, A, B+, etc.
        'suggestions' => $suggestions,
        'summary' => $this->generateOptimizationSummary($score, $suggestions)
    ];
}

Voice Search Optimization

The AI specifically optimizes for voice search queries:

Voice Search Patterns

Question Phrases
  • • "Where is the nearest..."
  • • "What time does ... open?"
  • • "How do I get to..."
  • • "Is there a ... near me?"
  • • "Can I find ... in downtown?"
Local Modifiers
  • • "near me"
  • • "in [neighborhood]"
  • • "close to [landmark]"
  • • "around here"
  • • "walking distance"

Content is structured to directly answer these common voice queries, improving chances of being selected for voice search results.

Quality Control

All AI-generated content goes through quality checks:

  • Uniqueness: Each description is unique, no duplicate content
  • Relevance: Content matches location specifics and business type
  • Accuracy: Facts and details are verified against location data
  • Brand Consistency: Maintains your brand voice and messaging
  • SEO Compliance: Follows best practices for local SEO
  • Length Optimization: Appropriate length for intended use
Always review generated content before publishing. AI-generated content requires AI Tools configuration. Template-based content uses pre-defined patterns that should be customized to match your specific business details.

Best Practices

✅ Recommended

  • • Provide complete location data first
  • • Review and customize AI content
  • • Add location-specific details
  • • Update regularly for freshness
  • • Use for all new locations
  • • A/B test different descriptions

🎯 Pro Tips

  • • Include nearby landmarks in data
  • • Specify unique services per location
  • • Add seasonal information
  • • Mention parking availability
  • • Include accessibility features
  • • Highlight awards or certifications

Performance Impact

Locations with proper optimization (whether AI or template-based) typically see:

Expected Improvements

30-50% increase in local search visibility
25% improvement in voice search rankings
40% higher click-through rates
Better Google My Business integration
Increased "near me" search appearance