AI Optimization for Local SEO
Leverage AI to generate optimized descriptions, keywords, and content for all your business locations
Overview
ProRank SEO's AI Optimization feature (implemented in LocationAIService.php) can generate SEO-optimized content for your business locations. When AI Tools are configured, it uses language models to create unique descriptions. Without AI configuration, it uses intelligent template-based generation with location-specific data insertion.
AI Capabilities
How AI Optimization Works
The AI optimization process analyzes each location's data and generates contextually relevant content:
1. Data Analysis
AI examines location details including address, business type, services, and surrounding area to understand context.
2. Content Generation
Creates unique, engaging descriptions that highlight location-specific features and nearby landmarks.
3. Keyword Optimization
Identifies and incorporates local search terms, neighborhood names, and relevant keywords naturally.
4. Voice Search Enhancement
Optimizes content for conversational queries and "near me" searches common in voice search.
Using AI Optimization
There are two ways to use AI optimization: individual location or bulk processing.
Individual Location
- Open location edit modal
- Click "Generate AI Description"
- Review generated content
- Edit if needed
- Save location
AJAX action: prorank_generate_ai_description
Note: Handler needs to be implemented in LocalSeoMultiLocation.php
Bulk Optimization
- Go to Locations Manager
- Click "AI Optimize" button
- Select locations to optimize
- Monitor progress bar
- Review results
Processes in batches to avoid timeouts
Generated Content Types
The AI generates multiple types of optimized content for each location:
| Content Type | Purpose | Length | Example |
|---|---|---|---|
| Business Description | Main location description | 150-200 words | Welcome to our downtown location, serving the Financial District... |
| Meta Description | Search result snippet | 155 characters | Visit our NYC location for expert service. Open Mon-Sat... |
| Local Keywords | SEO optimization | 10-15 keywords | financial district, downtown NYC, wall street area... |
| Voice Search Phrases | "Near me" queries | 5-10 phrases | coffee shop near wall street, best cafe in financial district... |
| Service Highlights | Key offerings | 3-5 points | Free WiFi • Meeting Rooms • Express Service |
Technical Implementation
The AI optimization is handled through AJAX endpoints with proper security:
// LocationAIService.php implementation
public function generateDescription(array $location_data): string {
// Check if AI is available
if ($this->ai_manager && method_exists($this->ai_manager, 'generateContent')) {
// Use AI to generate content
$prompt = $this->buildDescriptionPrompt($location_data);
$result = $this->ai_manager->generateContent($prompt, [
'max_tokens' => 300,
'temperature' => 0.7,
'model' => 'gpt-4'
]);
if (!empty($result['content'])) {
return $this->sanitizeGeneratedContent($result['content']);
}
}
// Fallback to template-based generation
return $this->generateTemplateDescription($location_data);
}
// Template-based generation with 8 business type templates
// Including: LocalBusiness, Restaurant, Store, MedicalBusiness,
// ProfessionalService, AutomotiveBusiness, BeautySalon, HotelLocationAIService Class Implementation
Located at /includes/Modules/LocalSeo/LocationAIService.php, this service generates content based on:
- • Location address and geo-data
- • Business type and category
- • Existing services and features
- • Local area demographics
- • Competitor analysis
Bulk Processing
When optimizing multiple locations, the system uses batch processing:
// Bulk AI optimization in local-seo.js
$('#generate-ai-descriptions').on('click', function() {
var locations = LocationManager.locations;
var processed = 0;
var $button = $(this);
$button.prop('disabled', true).text('Processing...');
function processNext() {
if (processed >= locations.length) {
$button.prop('disabled', false).text('AI Optimize');
alert('AI optimization complete!');
LocationManager.loadLocations(); // Refresh list
return;
}
var location = locations[processed];
$.ajax({
url: prorankLocalSeo.ajaxUrl,
type: 'POST',
data: {
action: 'prorank_generate_ai_description',
location_id: location.id,
nonce: prorankLocalSeo.nonce
},
success: function(response) {
if (response.success) {
// Update location with AI content
location.ai_description = response.data.description;
location.ai_keywords = response.data.keywords;
// Save updated location
$.ajax({
url: prorankLocalSeo.ajaxUrl,
type: 'POST',
data: {
action: 'prorank_update_location',
id: location.id,
ai_description: response.data.description,
ai_keywords: response.data.keywords,
nonce: prorankLocalSeo.nonce
}
});
}
processed++;
updateProgressBar(processed, locations.length);
setTimeout(processNext, 500); // Process next
}
});
}
processNext();
});Location Scoring
Each location receives an optimization score (0-100%) based on multiple factors:
Scoring Criteria
// LocationAIService.php includes comprehensive optimization analysis
public function optimizeLocation(int $location_id): array {
$score = 100;
$suggestions = [];
// Analyze title optimization
// Check description quality (word count, keywords, CTA)
// Verify data completeness (NAP, hours, services)
// Review schema optimization
// Check for featured image
// Verify Google Business Profile connection
return [
'score' => max(0, $score),
'grade' => $this->getGrade($score), // A+, A, B+, etc.
'suggestions' => $suggestions,
'summary' => $this->generateOptimizationSummary($score, $suggestions)
];
}Voice Search Optimization
The AI specifically optimizes for voice search queries:
Voice Search Patterns
Question Phrases
- • "Where is the nearest..."
- • "What time does ... open?"
- • "How do I get to..."
- • "Is there a ... near me?"
- • "Can I find ... in downtown?"
Local Modifiers
- • "near me"
- • "in [neighborhood]"
- • "close to [landmark]"
- • "around here"
- • "walking distance"
Content is structured to directly answer these common voice queries, improving chances of being selected for voice search results.
Quality Control
All AI-generated content goes through quality checks:
- Uniqueness: Each description is unique, no duplicate content
- Relevance: Content matches location specifics and business type
- Accuracy: Facts and details are verified against location data
- Brand Consistency: Maintains your brand voice and messaging
- SEO Compliance: Follows best practices for local SEO
- Length Optimization: Appropriate length for intended use
Best Practices
✅ Recommended
- • Provide complete location data first
- • Review and customize AI content
- • Add location-specific details
- • Update regularly for freshness
- • Use for all new locations
- • A/B test different descriptions
🎯 Pro Tips
- • Include nearby landmarks in data
- • Specify unique services per location
- • Add seasonal information
- • Mention parking availability
- • Include accessibility features
- • Highlight awards or certifications
Performance Impact
Locations with proper optimization (whether AI or template-based) typically see: