Template Variables Reference

Complete list of dynamic variables available in ProRank SEO templates.

Variables are replaced dynamically with actual content when pages are rendered. Use the % signs around variable names.

Basic Variables

Essential variables available everywhere

Variable	Description	Example Output
%title%	Post or page title	How to Start a Blog
%sitename%	Website name	My Awesome Site
%tagline%	Site tagline/description	Just another WordPress site
%sep%	Separator character	\| or - or •
%page%	Page number (pagination)	Page 2
%excerpt%	Post excerpt	This article explains...
%content%	Auto-generated from content	First 160 chars of content...

Date & Time Variables

Dynamic date and time information

Variable	Description	Example Output
%date%	Publish date	January 15, 2025
%modified%	Last modified date	January 20, 2025
%year%	Publish year	2025
%monthnum%	Month number	01
%monthname%	Month name	January
%day%	Day of month	15
%currentyear%	Current year	2025
%currentmonth%	Current month	January
%currentday%	Current day	22

Author Variables

Post author information

Variable	Description	Example Output
%author%	Author display name	John Doe
%author_firstname%	Author first name	John
%author_lastname%	Author last name	Doe
%user_description%	Author bio	WordPress developer and...

Taxonomy Variables

Category, tag, and taxonomy information

Variable	Description	Example Output
%category%	Primary category	Technology
%categories%	All categories	Tech, WordPress, SEO
%tag%	First tag	tutorial
%tags%	All tags	tutorial, guide, tips
%category_description%	Primary category description	Articles about technology...

Archive Variables

Special archive page variables

Variable	Description	Example Output
%archive_date%	Date archive title	January 2025
%search_query%	Search query	wordpress seo
%post_type%	Post type name	Products
%post_type_singular%	Post type singular name	Product

WooCommerce Variables
E-commerce

Product-specific variables for online stores

These variables are only available when WooCommerce is active and used on product pages.

Variable	Description	Example Output
%price%	Product price	$49.99
%sale_price%	Sale price	$39.99
%sku%	Product SKU	WP-12345
%stock_status%	Stock availability	In Stock
%product_cat%	Product category	Electronics
%product_tag%	Product tags	wireless, bluetooth
%product_brand%	Product brand	Apple
%gallery_count%	Number of images	5 photos

Custom Fields
Advanced

Access custom field values in templates

Using Custom Fields

Access any custom field value using the format:

%custom_field:field_name%

Examples:
%custom_field:product_color% → "Blue"
%custom_field:event_date% → "January 30, 2025"
%custom_field:location% → "New York City"

ACF Fields

Advanced Custom Fields are automatically supported:

%custom_field:field_name% - Text fields
%custom_field:field_name% - Select fields
%custom_field:field_name% - True/False (outputs yes/no)
%custom_field:field_name% - Date fields (formatted)

Custom fields must contain text or numeric values. Complex field types like repeaters or groups are not supported in templates.

Template Examples

Common template patterns for different content types

Blog Posts

Title: %title% %sep% %category% %sep% %sitename%
Result: "How to Start a Blog | Technology | My Site"

Description: %excerpt% Published on %date% by %author%.
Result: "Learn the basics of blogging... Published on Jan 15, 2025 by John Doe."

Product Pages

Title: Buy %title% - %price% | Free Shipping | %sitename%
Result: "Buy iPhone 15 Pro - $999 | Free Shipping | TechStore"

Description: %title% for sale at %price%. %stock_status%. %excerpt%
Result: "iPhone 15 Pro for sale at $999. In Stock. The latest flagship..."

Category Archives

Title: %term% Archives %page% %sep% %count% Articles %sep% %sitename%
Result: "WordPress Archives Page 2 | 45 Articles | BlogSite"

Description: Browse our %term% content. %term_description% %count% posts available.
Result: "Browse our WordPress content. All about WordPress CMS. 45 posts available."

Author Archives

Title: Articles by %author% %page% %sep% %sitename%
Result: "Articles by Jane Smith Page 3 | BlogName"

Description: Read articles written by %author%. %user_description%
Result: "Read articles written by Jane Smith. Professional writer and SEO expert."

Best Practices

Tips for using template variables effectively

✓

Keep Templates Concise

Don't overload templates with too many variables. Focus on the most important information.

✓

Test with Real Content

Preview how templates look with actual posts to ensure proper formatting.

✓

Use Fallback Variables

Some variables like %excerpt% fall back to %content% if empty.

✓

Consider Character Limits

Remember that titles should be 50-60 characters and descriptions 150-160 characters.

⚠

Watch for Empty Variables

Some variables may be empty (like %tag% on untagged posts). Plan accordingly.