Product Optimisation
Learn how to optimise your product pages for maximum search engine visibility and conversions.
Product Title Optimisation
Best Practices
- Include primary keyword naturally in the title
- Keep titles between 50-60 characters for optimal display
- Include brand name for branded searches
- Add product variations (size, color, model) when relevant
Product Descriptions
Short Description
- • Highlight key features and benefits
- • Use bullet points for readability
- • Include primary keywords naturally
- • Keep it concise (150-300 characters)
Long Description
- • Provide detailed product information
- • Include specifications and dimensions
- • Answer common customer questions
- • Use headers to structure content
Image Optimisation
Image SEO Guidelines
- • Use descriptive file names (product-name-color-angle.jpg)
- • Add comprehensive alt text describing the product
- • Optimise image size without sacrificing quality
- • Include multiple angles and lifestyle shots
- • Use WebP format for better performance
Meta Data
Meta Title
Format: [Product Name] - [Category] | [Brand] | [Store Name]
Wireless Bluetooth Headphones - Audio | SoundMax | ProStoreMeta Description
Include: Price, key features, shipping info, and call-to-action
Shop SoundMax Wireless Bluetooth Headphones for $79.99. Premium noise-canceling, 30-hour battery life. ✓ Free shipping ✓ 30-day returns. Order now!Product SEO Automation
Current Shipped Features
The eCommerce SEO page provides automation tools for product SEO:
- • Shorten New Product URLs — remove configured connector words only while WordPress creates a new product URL; existing URLs are never rewritten automatically
- • Auto-Noindex Hidden Products — prevent hidden products from being indexed
- • Product Title Pattern — define title templates for product pages
- • Product Meta Description Pattern — define meta description templates
- • Variable Product Schema — output ProductGroup markup with each public variation's price, availability, attributes, URL, image, SKU, and supported GTIN
Backend description generation support exists but is not currently exposed as a visible workflow in the mounted admin page.
Variable Product Schema
Premium represents a WooCommerce variable product as a Schema.org ProductGroup. Each available variation is emitted as a concrete product with its own Offer rather than collapsing every choice into one approximate price range.
- • Variation prices and sale end dates come from WooCommerce.
- • In-stock, out-of-stock, and backorder states remain distinct.
- • Colour, size, SKU, image, URL, and valid GTIN values are preserved when available.
- • Products without public variations keep the ordinary Product schema.
Common Mistakes to Avoid
- • Duplicate content across similar products
- • Missing or generic product descriptions
- • Keyword stuffing in titles or descriptions
- • Poor quality or missing product images
- • Ignoring customer reviews and ratings
- • Not updating out-of-stock product pages