ProRank SEO

Microsoft Clarity Integration

Visualize user behavior with heatmaps and session recordings

Overview

Microsoft Clarity is a free user behavior analytics tool that helps you understand how users interact with your website through session recordings and heatmaps.

ProRank SEO makes it easy to add Clarity tracking to your WordPress site without touching any code.

Pro+ Required

Microsoft Clarity integration requires a Pro+ license or higher.

What You Get from Microsoft Clarity

Once ProRank injects the Clarity script, the following features are available inside theMicrosoft Clarity dashboard (not inside WordPress):

Heatmaps

See where users click, scroll, and move their mouse to identify engagement patterns.

Session Recordings

Watch real user sessions to understand user journey and identify usability issues.

Clarity Insights

Microsoft Clarity's built-in AI highlights unusual user behaviors and potential issues.

Behaviour Signals

Clarity tracks rage clicks, dead clicks, quick backs, and excessive scrolling automatically.

Setup Instructions

Step 1: Create Clarity Project

  1. Go to Microsoft Clarity
  2. Sign in with Microsoft, Google, or Facebook account
  3. Click "New project"
  4. Enter your website name and URL
  5. Select your website category
  6. Click "Create"

Step 2: Get Your Project ID

  1. In your Clarity project, go to Settings → Setup
  2. Find your Project ID (a short alphanumeric string, e.g. abc1def2gh)
  3. Copy the Project ID — you do not need the full tracking script

Step 3: Add to ProRank SEO

  1. Navigate to ProRank SEO → Analytics → Integrations Setup
  2. Find the Microsoft Clarity card
  3. Click "Enable Clarity"
  4. Enter your Project ID (the alphanumeric ID from your Clarity project, not the full script)
  5. Click "Save Settings"

Privacy First

Clarity automatically masks sensitive content like passwords, credit card numbers, and personal information. All recordings are anonymous and GDPR compliant.

Using Clarity Data (in Microsoft Clarity)

Heatmap Analysis

  • Click maps: Identify most clicked elements and dead clicks
  • Scroll maps: See how far users scroll on your pages
  • Area maps: Understand which page sections get most attention

Session Recording Insights

  • User frustration: Identify rage clicks and error clicks
  • Navigation issues: Spot confusing user journeys
  • Form problems: Watch users struggle with forms

Best Practices

Regular Review

Check Clarity weekly to identify new issues and validate fixes.

Filter Sessions

Use filters to find sessions with errors, rage clicks, or specific pages.

Compare Devices

Review both mobile and desktop heatmaps to optimise for all users.

Share Insights

Export and share recordings with your team to improve UX together.

It's Free!

Microsoft Clarity is completely free with no limits on sessions or websites. There's no premium version - all features are available at no cost.