Microsoft Clarity Integration
Visualize user behavior with heatmaps and session recordings
Overview
Microsoft Clarity is a free user behavior analytics tool that helps you understand how users interact with your website through session recordings and heatmaps.
ProRank SEO makes it easy to add Clarity tracking to your WordPress site without touching any code.
Key Features
Heatmaps
See where users click, scroll, and move their mouse to identify engagement patterns.
Session Recordings
Watch real user sessions to understand user journey and identify usability issues.
Insights Dashboard
AI-powered insights highlight unusual user behaviors and potential issues.
User Metrics
Track rage clicks, dead clicks, quick backs, and excessive scrolling.
Setup Instructions
Step 1: Create Clarity Project
- Go to Microsoft Clarity
- Sign in with Microsoft, Google, or Facebook account
- Click "New project"
- Enter your website name and URL
- Select your website category
- Click "Create"
Step 2: Get Tracking Code
- In your Clarity project, go to Settings
- Click on "Setup"
- Copy your Clarity tracking code
The tracking code looks like this:
<script type="text/javascript">
(function(c,l,a,r,i,t,y){
// Clarity tracking code
})(window, document,"clarity","script","YOUR_PROJECT_ID");
</script>Step 3: Add to ProRank SEO
- Navigate to ProRank SEO → Analytics
- Find the Microsoft Clarity card
- Click "Configure Clarity"
- Paste your Project ID (found in the tracking code)
- Click "Save & Activate"
Privacy First
Using Clarity Data
Heatmap Analysis
- Click maps: Identify most clicked elements and dead clicks
- Scroll maps: See how far users scroll on your pages
- Area maps: Understand which page sections get most attention
Session Recording Insights
- User frustration: Identify rage clicks and error clicks
- Navigation issues: Spot confusing user journeys
- Form problems: Watch users struggle with forms
Best Practices
Regular Review
Check Clarity weekly to identify new issues and validate fixes.
Filter Sessions
Use filters to find sessions with errors, rage clicks, or specific pages.
Compare Devices
Review both mobile and desktop heatmaps to optimize for all users.
Share Insights
Export and share recordings with your team to improve UX together.