ProRank SEO

Titles & Meta Settings Guide

Configure global SEO defaults for titles, meta descriptions, and social media appearance across your entire website

2025 SEO Best Practice: Google now dynamically rewrites 60-70% of meta descriptions to better match search queries. Focus on creating clear, intent-focused templates that provide value even when modified by search engines.

Overview

The Titles & Meta module is your control center for managing how your content appears in search engines and on social media. Set global defaults that automatically apply to all content while maintaining the flexibility to override settings for individual posts and pages.

This module handles three critical SEO elements:

  • Title Tags: The clickable headlines in search results (50-60 characters)
  • Meta Descriptions: The summary text below titles (150-160 characters)
  • Social Media Tags: Open Graph and Twitter Card data for social sharing

Key Features

Smart Template System

Use dynamic variables to create flexible, reusable templates

30+ variables

SERP Preview

Live preview of how your content appears in Google search results

Real-time

AI Bulk Optimization

Use AI to generate optimized titles and descriptions at scale

Pro feature

Social Media Control

Separate settings for how content appears on social platforms

Platform-specific

Schema Integration

Automatic schema markup with customizable types per content

15+ types

WooCommerce Support

Special variables for products including price, SKU, and stock

E-commerce ready

Module Tabs

The Titles & Meta module is organized into specialized tabs for different content types and settings:

General

Global settings for separators, capitalization, and default behaviors

  • Title separator selection
  • Capitalization rules
  • Character limit warnings
  • Robots meta defaults

Homepage

Configure how your homepage appears in search results

  • Homepage title template
  • Meta description
  • Static vs blog homepage handling
  • Social media defaults

Post Types

Set defaults for posts, pages, and custom post types

  • SEO title templates
  • Meta descriptions
  • Schema markup
  • Social media appearance

Taxonomies

Configure categories, tags, and custom taxonomy archives

  • Archive title templates
  • Category descriptions
  • Noindex empty archives
  • URL structure

Archives

Control author, date, and other archive pages

  • Author archive settings
  • Date archive handling
  • Archive robots meta
  • Custom templates

Special Pages

Settings for 404, search results, and pagination

  • 404 page titles
  • Search results templates
  • Pagination handling
  • Password protected pages

Bulk Edit

Mass edit SEO titles and descriptions with AI assistance

  • Batch editing
  • AI optimization
  • Character counters
  • Search and filter

Template Variables

Use dynamic variables to create flexible templates that automatically populate with the appropriate content:

VariableDescriptionExample Output
%title%The post/page titleUltimate SEO Guide
%sitename%Your website nameProRank SEO
%sep%Separator character|
%tagline%Site tagline/descriptionYour SEO Solution
%excerpt%Post excerpt or auto-generated summaryFirst 160 characters...
%author%Post author nameJohn Doe
%date%Publish dateJanuary 15, 2025
%currentyear%Current year2025
%page%Page number for paginationPage 2
%category%Primary categorySEO Tips

Variables can use both %variable% and {variable} syntax. Custom fields are accessible via %custom_field:field_name%.

Post Types Configuration

Each post type (Posts, Pages, Products, etc.) can have its own default settings:

Search Appearance

  • Show in search results: Control indexing and sitemap inclusion
  • SEO title template: Default pattern like %title% %sep% %sitename%
  • Meta description template: Default pattern like %excerpt%
  • SERP preview: Live preview with character counters

Social Media Appearance (Pro)

  • Default social image: Fallback image for posts without featured images
  • Social title template: Can differ from SEO title
  • Social description: Optimized for social engagement

Schema Settings

  • Page type: WebPage, ItemPage, FAQPage, etc.
  • Article type: Article, BlogPosting, NewsArticle, etc.

Additional Settings

  • Enable SEO controls: Show/hide metabox in editor
  • Enable bulk editing: Allow mass editing in bulk edit tab
  • Custom fields analysis: Include custom fields in SEO scoring (Pro+)

Bulk Edit & AI Optimization

The Bulk Edit tab provides powerful tools for managing SEO at scale:

Manual Bulk Editing

  • Select multiple posts/pages to edit simultaneously
  • Real-time character counters with visual warnings
  • Search and filter to find specific content
  • Pagination for large content libraries

AI Optimization (Pro)

Use artificial intelligence to generate optimized titles and descriptions:

  • Tone selection: Professional, friendly, casual, or formal
  • Keyword integration: Ensure primary keywords are included
  • Length optimization: Stay within character limits
  • Custom instructions: Add specific requirements for AI
1. Select posts to optimize
2. Click "AI Optimize" button
3. Configure AI settings (tone, keywords, etc.)
4. Review generated suggestions
5. Save all changes at once

Best Practices for 2025

Title Tag Optimization

  • Keep titles under 60 characters (50-55 for mobile)
  • Place primary keywords near the beginning
  • Include your brand name with separator
  • Make titles unique and descriptive

Meta Description Excellence

  • Target 150-160 characters (120 for mobile)
  • Include a clear call-to-action
  • Use active voice and compelling language
  • Match search intent, not just keywords

Common Mistakes to Avoid

  • Keyword stuffing in titles or descriptions
  • Using identical templates for all content
  • Ignoring mobile truncation limits
  • Missing social media optimization

Integration with Other Modules

The Titles & Meta module works seamlessly with other ProRank SEO features:

  • Schema Markup: Title templates feed into structured data
  • XML Sitemaps: Respects noindex settings for exclusion
  • Social Media: Provides Open Graph and Twitter Card data
  • Content Analysis: Analyzes title/description optimization
  • Breadcrumbs: Uses title hierarchy for navigation

Quick Start Guide

Step 1: Configure General Settings
- Go to ProRank SEO > On-Page SEO > Titles & Meta
- Select your preferred separator (|, -, •, etc.)
- Set character limit warnings

Step 2: Set Homepage Template
- Click Homepage tab
- Configure title: %sitename% %sep% %tagline%
- Add meta description for your homepage

Step 3: Configure Post Types
- Click Post Types tab
- Set templates for Posts, Pages, Products
- Enable bulk editing for desired types

Step 4: Set Category/Tag Templates
- Click Taxonomies tab
- Configure archive page templates
- Enable noindex for empty archives

Step 5: Test with Preview
- Use SERP preview to check appearance
- Verify character counts
- Test on mobile and desktop views

Advanced Features

Custom Field Variables

Access any custom field in your templates using the syntax:

%custom_field:field_name%
%cf:my_custom_field%

Example for WooCommerce:
Title: %title% - $%custom_field:_price% %sep% %sitename%
Output: "Premium Headphones - $299 | YourStore"

Conditional Logic

Some variables only appear when relevant:

  • %page% - Only shows on paginated pages
  • %term% - Only available on taxonomy archives
  • %search_query% - Only on search results

WooCommerce Variables

%price% - Product price with currency
%sku% - Product SKU
%stock_status% - In Stock/Out of Stock
%product_cat% - Product categories
%product_tag% - Product tags

Example:
%title% %sep% %price% %sep% %stock_status%
"Gaming Mouse | $59.99 | In Stock"

Troubleshooting

Templates not applying?

Check if individual post/page has custom SEO settings that override defaults. Clear any caching plugins and CDN cache.

Variables showing as text?

Ensure you're using correct syntax (%variable% or {variable}). Check spelling and that the variable exists for the current context.

Character counts wrong?

Google counts pixels, not characters. Our counts are estimates. Test with Google's Rich Results Test for exact rendering.