Titles & Meta Settings Guide
Configure global SEO defaults for titles, meta descriptions, and social media appearance across your entire website
2025 SEO Best Practice: Google now dynamically rewrites 60-70% of meta descriptions to better match search queries. Focus on creating clear, intent-focused templates that provide value even when modified by search engines.
Overview
The Titles & Meta module is your control center for managing how your content appears in search engines and on social media. Set global defaults that automatically apply to all content while maintaining the flexibility to override settings for individual posts and pages.
This module handles three critical SEO elements:
- Title Tags: The clickable headlines in search results (50-60 characters)
- Meta Descriptions: The summary text below titles (150-160 characters)
- Social Media Tags: Open Graph and Twitter Card data for social sharing
Key Features
Smart Template System
Use dynamic variables to create flexible, reusable templates
SERP Preview
Live preview of how your content appears in Google search results
AI Bulk Optimization
Use AI to generate optimized titles and descriptions at scale
Social Media Control
Separate settings for how content appears on social platforms
Schema Integration
Automatic schema markup with customizable types per content
WooCommerce Support
Special variables for products including price, SKU, and stock
Module Tabs
The Titles & Meta module is organized into specialized tabs for different content types and settings:
General
Global settings for separators, capitalization, and default behaviors
- Title separator selection
- Capitalization rules
- Character limit warnings
- Robots meta defaults
Homepage
Configure how your homepage appears in search results
- Homepage title template
- Meta description
- Static vs blog homepage handling
- Social media defaults
Post Types
Set defaults for posts, pages, and custom post types
- SEO title templates
- Meta descriptions
- Schema markup
- Social media appearance
Taxonomies
Configure categories, tags, and custom taxonomy archives
- Archive title templates
- Category descriptions
- Noindex empty archives
- URL structure
Archives
Control author, date, and other archive pages
- Author archive settings
- Date archive handling
- Archive robots meta
- Custom templates
Special Pages
Settings for 404, search results, and pagination
- 404 page titles
- Search results templates
- Pagination handling
- Password protected pages
Bulk Edit
Mass edit SEO titles and descriptions with AI assistance
- Batch editing
- AI optimization
- Character counters
- Search and filter
Template Variables
Use dynamic variables to create flexible templates that automatically populate with the appropriate content:
| Variable | Description | Example Output |
|---|---|---|
%title% | The post/page title | Ultimate SEO Guide |
%sitename% | Your website name | ProRank SEO |
%sep% | Separator character | | |
%tagline% | Site tagline/description | Your SEO Solution |
%excerpt% | Post excerpt or auto-generated summary | First 160 characters... |
%author% | Post author name | John Doe |
%date% | Publish date | January 15, 2025 |
%currentyear% | Current year | 2025 |
%page% | Page number for pagination | Page 2 |
%category% | Primary category | SEO Tips |
Variables can use both %variable% and {variable} syntax. Custom fields are accessible via %custom_field:field_name%.
Post Types Configuration
Each post type (Posts, Pages, Products, etc.) can have its own default settings:
Search Appearance
- Show in search results: Control indexing and sitemap inclusion
- SEO title template: Default pattern like
%title% %sep% %sitename% - Meta description template: Default pattern like
%excerpt% - SERP preview: Live preview with character counters
Social Media Appearance (Pro)
- Default social image: Fallback image for posts without featured images
- Social title template: Can differ from SEO title
- Social description: Optimized for social engagement
Schema Settings
- Page type: WebPage, ItemPage, FAQPage, etc.
- Article type: Article, BlogPosting, NewsArticle, etc.
Additional Settings
- Enable SEO controls: Show/hide metabox in editor
- Enable bulk editing: Allow mass editing in bulk edit tab
- Custom fields analysis: Include custom fields in SEO scoring (Pro+)
Bulk Edit & AI Optimization
The Bulk Edit tab provides powerful tools for managing SEO at scale:
Manual Bulk Editing
- Select multiple posts/pages to edit simultaneously
- Real-time character counters with visual warnings
- Search and filter to find specific content
- Pagination for large content libraries
AI Optimization (Pro)
Use artificial intelligence to generate optimized titles and descriptions:
- Tone selection: Professional, friendly, casual, or formal
- Keyword integration: Ensure primary keywords are included
- Length optimization: Stay within character limits
- Custom instructions: Add specific requirements for AI
1. Select posts to optimize
2. Click "AI Optimize" button
3. Configure AI settings (tone, keywords, etc.)
4. Review generated suggestions
5. Save all changes at onceBest Practices for 2025
Title Tag Optimization
- Keep titles under 60 characters (50-55 for mobile)
- Place primary keywords near the beginning
- Include your brand name with separator
- Make titles unique and descriptive
Meta Description Excellence
- Target 150-160 characters (120 for mobile)
- Include a clear call-to-action
- Use active voice and compelling language
- Match search intent, not just keywords
Common Mistakes to Avoid
- Keyword stuffing in titles or descriptions
- Using identical templates for all content
- Ignoring mobile truncation limits
- Missing social media optimization
Integration with Other Modules
The Titles & Meta module works seamlessly with other ProRank SEO features:
- Schema Markup: Title templates feed into structured data
- XML Sitemaps: Respects noindex settings for exclusion
- Social Media: Provides Open Graph and Twitter Card data
- Content Analysis: Analyzes title/description optimization
- Breadcrumbs: Uses title hierarchy for navigation
Quick Start Guide
Step 1: Configure General Settings
- Go to ProRank SEO > On-Page SEO > Titles & Meta
- Select your preferred separator (|, -, •, etc.)
- Set character limit warnings
Step 2: Set Homepage Template
- Click Homepage tab
- Configure title: %sitename% %sep% %tagline%
- Add meta description for your homepage
Step 3: Configure Post Types
- Click Post Types tab
- Set templates for Posts, Pages, Products
- Enable bulk editing for desired types
Step 4: Set Category/Tag Templates
- Click Taxonomies tab
- Configure archive page templates
- Enable noindex for empty archives
Step 5: Test with Preview
- Use SERP preview to check appearance
- Verify character counts
- Test on mobile and desktop viewsAdvanced Features
Custom Field Variables
Access any custom field in your templates using the syntax:
%custom_field:field_name%
%cf:my_custom_field%
Example for WooCommerce:
Title: %title% - $%custom_field:_price% %sep% %sitename%
Output: "Premium Headphones - $299 | YourStore"Conditional Logic
Some variables only appear when relevant:
%page%- Only shows on paginated pages%term%- Only available on taxonomy archives%search_query%- Only on search results
WooCommerce Variables
%price% - Product price with currency
%sku% - Product SKU
%stock_status% - In Stock/Out of Stock
%product_cat% - Product categories
%product_tag% - Product tags
Example:
%title% %sep% %price% %sep% %stock_status%
"Gaming Mouse | $59.99 | In Stock"Troubleshooting
Templates not applying?
Check if individual post/page has custom SEO settings that override defaults. Clear any caching plugins and CDN cache.
Variables showing as text?
Ensure you're using correct syntax (%variable% or {variable}). Check spelling and that the variable exists for the current context.
Character counts wrong?
Google counts pixels, not characters. Our counts are estimates. Test with Google's Rich Results Test for exact rendering.