ProRank SEO

Local SEO Quick Start Guide

Get your local SEO configured and running in 5 minutes with this step-by-step guide

Prerequisites: ProRank SEO plugin must be installed and activated with a valid Pro+ licence or higher.

Step 1: Access Local SEO

From your WordPress admin dashboard, navigate to:

ProRank SEO → Local SEO

The Local SEO interface has three tabs:

  • Locations Manager — manage your business locations
  • Schema & Settings — configure global business info and schema markup
  • Maps & GBP — Google Business Profile integration

Step 2: Configure Business Information

Click on the Schema & Settings tab to configure your primary business information.

Available Fields:

  • Business Type — select from the available LocalBusiness schema types
  • Business Name — your official business name
  • Business Description — a short description for schema output
  • Logo URL — enter your logo image URL
  • Price Range — e.g. ££ or $$$
  • Opening Hours — set hours for each day of the week
  • Payment Methods Accepted
  • Amenities & Features
  • Social Profiles — links to your social media pages
  • Aggregate Rating — optional average rating and review count

Use JSON-LD Preview / Show Preview to see the generated schema output, then click Save Settings.

Step 3: Add Your First Location

Switch to the Locations Manager tab and click Add Location.

Location Form Fields:

  • Location Name
  • Phone Number
  • Street Address
  • Email Address
  • City
  • Website
  • State/Region
  • Postal Code
  • Country
  • Status (active/inactive)
  • Set as primary location

Locations are saved via the REST API at /wp-json/prorank-seo/v1/local-seo/locations.

Step 4: Preview and Verify Schema

After saving your business information and at least one location:

  1. Return to the Schema & Settings tab
  2. Click Show Preview to view the JSON-LD output
  3. Use the /local-seo/validate endpoint or an external validator to check for errors
  4. Verify the schema appears on your site by viewing page source

Step 5: KML Sitemap

ProRank generates a KML sitemap for your locations at:

https://yourdomain.com/sitemap-locations.kml

Submit this URL to Google Search Console alongside your XML sitemap for improved local visibility.

Quick Tips

  • Fill in as many Schema & Settings fields as possible for richer schema output
  • Set one location as primary if you have multiple locations
  • Use Google's Rich Results Test to validate your LocalBusiness schema
  • Check the Maps & GBP tab for Google Business Profile integration options