Keyword Research
Research keyword opportunities from inside On-Page SEO using Ahrefs-powered market data. Validate demand before you optimise titles, content, and focus keywords.
What It Does
Validate demand
Check whether a keyword has measurable demand in the market you actually care about.
Choose the right market
Run the same keyword against different countries to avoid optimising for the wrong audience.
Prioritise better
Balance demand, difficulty, and traffic potential before committing content or optimisation work.
How To Use It
- Open On-Page SEO → Keyword Research.
- Enter a seed keyword.
- Select the country or market that matches your target audience.
- Click Research.
- Use the returned metrics to decide whether to optimise an existing page or create a new one.
Returned Metrics
| Metric | Meaning |
|---|---|
| Search volume | Estimated monthly search demand for the selected keyword and country. |
| Difficulty | Relative ranking difficulty based on competitive signals. |
| CPC | Commercial value indicator from paid search cost-per-click data. |
| Traffic potential | Estimated upside from ranking beyond the seed keyword alone. |
| Search intent | Informational, commercial, navigational, or local intent patterns when available. |
Plan Availability
| Tier | Access |
|---|---|
| Business+ | Keyword metrics, country targeting, monthly Ahrefs credits, and core market validation. |
| Agency+ | Everything in Business+ plus the related keywords comparison table and a larger Ahrefs credit allowance. |
Best Workflow
Use Keyword Research before editing titles, meta descriptions, or focus keywords. It is most effective when paired with your existing ProRank workflows:
- Validate the seed keyword first.
- Apply the chosen term in Titles & Meta and focus keyword settings.
- Use Google Search Console inside ProRank to compare market opportunity against your real query performance.
- On Agency, compare related keywords (Agency+) before committing to a more competitive target.
Notes
This feature is marked Beta while market defaults, credit behaviour, and result presentation continue to be refined.
Keyword Research uses cached external market data. If a result looks weak for your region, switch the country before judging the keyword.